• Bowie Hearts Maryland, Rebrand RFP

    Client

    JSC Advertising

     

    Scope

    Visual Identity

    Logo Design

    Motion Design

  • THE CHALLENGE

    Bowie, Maryland, is situated between Baltimore, Maryland and Washington, D.C. JSC Advertising was tasked with creating an RFP to rebrand the town. Bowie, wanted to stand out from other suburbs in the area and update visuals to something that felt more inviting, progressive while demonstrating that it is a family-friendly place just a little bit slower than the city-life.
     

    THE SOLUTION

    The idea was motivated by the tag "The Best of Both Worlds." A fun, inviting and family-friendly approach was adapted to counter the very federal feel of the old branding. Some of the visual identity assets were created to represent the colors of the two largest tourist areas(D.C. and Baltimore) within close proximity to Bowie, as well as showing who Bowie is between those two areas.

     

     

  • The Logo

    The wordmark was created to be friendly, inviting and feature a bit of love for Bowie, Maryland. Caliburn Bold is a retro-ish sans serif that professional and inviting.
     
    The heart in the middle works as auxilury logo to represent Bowie. The "B" can be used in lockups or on its own to show Bowie some love.
     
     

    The Animation

    The logo animation is simple and delightful. It starts with the heart letting the viewer know that Bowie is an instagramble and photo-op town situated outside of each big city.

    Belair Mansion

    The Belair mansion is one of those photo-ops within Bowie and a symbol of its history. It can be used as a secondary logomark and device when representing Bowie.

  • Typography

    Color Palette

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