FGC Meetups
Client
Ignite Gaming Lounge
Scope
Logo Design
Social Media Marketing
Logo Reveal Animation
Digital and Printed Marketing Assets
Video, Editing, and Art Direction
THE CHALLENGE
THE SOLUTION
THE RESULT
Marketing Collateral
Assets included video, social media marketing, and stream transitions.
Trailer
The trailer was to get the FGC scene HYPED about the relaunch of FGC Meetups. The social media engagement for this trailer was strong on all channels, including the LOWKICK Esports channels.
Storyboarded and edited by Ryan Porter.
Social Media Marketing
Social Media is the quickest way to reach out to the gaming community. Using a combination of Twitter, Instagram, and Facebook, we devised a social media marketing strategy to go with the collateral to get the community excited. Advertisements, as well as a calendar and featured tournament reminders, were made. The photos fell within the FGC Meetup photography guidelines. Using a dark navy color to represent Chicago and a deep red/burgundy to represent Skokie. Gamers are well aware of what Red vs. Blue dynamic.
Stream Transitions
The transitions feature well-known fighting game characters. The characters and sounds get the viewer hyped while waiting for the next round.
"They knew the slang and the terminology...working with Designers who are also Gamers made getting the concepts and terminology down painless."
-Sam Oanta, Chief Operating Officer, Ignite Gaming Lounge
I'll make this easy.
Need to know more? Download my resume.
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2. Blue and Orange work great for action movie posters.
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The Chicago Esports and Gaming scene is HUGE! Chicago also where ADo calls home.
We love our local scene but we also want to expand.
© 2020