The previous social media only had short descriptions and facts about the housing market. We decided to add a people element to it. We would show happy families and sellers in polaroid frames capturing the moments of becoming a homeowner.
We did a series of carousels and single images to contrast the other style of social media posts. With the BLHM roof logomark as the halo, each post demonstrates that this organization will get you the house you want. Traditional Ads featured a house and paid ads featured happy faces.