With time and resources running short before the opening, a big idea worthy of the larger-than-life personalities depicted in the show was needed to venerate these artists correctly. The key art and visual direction were conceptualized based on Nancy Wilson and Lena Horne's elegant and sophisticated habits. This idea had to be done on a quicker than a normal turnaround. How could we demonstrate “Style and Grace” while also engaging the audience?
The answer was to create a solution that would allow the audience to participate and see themselves as stylish and graceful. So in a mishmash of refined nightwear and spiffy clothing, we gave the audience a “mood.” Encouraging them to come in their “Sunday’s Best” to enjoy good music and a good time.
The key art featured only the bottom halves of the actors strutting around confidently dressed to the nines. This was to help reinforce the audience seeing themselves in the branding.
We rotated different looks, and the visuals served to give the audience a chance to visualize themselves as part of this fun night out at the theatre.